Resources Library by ANA

Uniformity and diversity in research operations in the USA and Europe

An American research buyer operating in Europe has his problems which are not unique to his situation but which are paralleled by any European buyer operating outside his own country, whether elsewhere in Europe, in the United States, or other...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Norman L. Webb

March 1, 1979

Multivariate procedures that will work anywhere

In the marketing research literature, the term 'multi- variate analysis' has been broadly used to include all statistical procedures that are concerned with the simultaneous analysis of the relationship among several variables. The emphasis in the...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: B. Venkatesh

March 1, 1979

Can discussion between European and American media researchers contribute to overcoming methodological deadlocks?

Small details in questionnaire construction, especially pre-coded answer categories, can easily manipulate the measurement of readership figures. Under these circumstances it is a central concern to find a yardstick to measure which readership...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Authors: Friedrich Tennstadt Noelle-Neumann, Rüdiger Schulz, Friedrich W. R. Tennstädt

March 1, 1979

The multinational pharmaceutical industry until 1990

This paper describes the research methodology used in a long range qualitative forecast of the future of the multinational pharmaceutical industry and same of the problems associated with qualitative international futures studies. The results of this...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Author: Barrie James

February 1, 1979

The tree of life

The child does not only consume and exert influence over the purchases of adults, he is also a reflection of the surrounding society which tends to impose its norms upon him. We can then use the child as a starting point from which to set out the...

Catalogue: Seminar 1978: Researching Children

Author: Elisabeth Girard

October 1, 1978

International dimension in social research

Since early 1974 the Commission of the European Community has six-monthly opinion polls carried out, among the population aged 15 and over. The paper shows, by way of two examples, the importance and utility of these surveys: 1. The feeling of...

Catalogue: Seminar 1977: Social Research

Authors: Jacques-René Rabier, Helene Riffault

Company: IFOP

December 1, 1977

International research is different

This paper sustains the thesis that market research on an international basis is a very different type of operation from single-country research, and that it requires a fund of experience and a combination of skills that is different from that...

Catalogue: Seminar 1976: International Market Research

Author: Paul Howard Berent

April 1, 1976

Preface

The objective of this seminar was to underline the value of the team-effort between user and supplier.

Catalogue: Seminar 1976: International Market Research

Author: A. F. Velokamp

Company: Heineken

April 1, 1976

The role and implementation of international marketing research

International marketing strategies and styles vary widely from the marketing of almost identical brands through to the meeting of similar consumer needs across several countries via radically differing mixes of product, communication variables and...

Catalogue: Seminar 1976: International Market Research

Author: Philip D. Barnard

April 1, 1976